Last updated: 3rd June 2026
Lion of Britain (“we”, “us”, “our”, or “Lion of Britain”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit www.lionofbritain.co.uk (the “Website”), subscribe to our mailing list, contact us, support us through tips or donations, purchase merchandise, or otherwise interact with our services.
This Privacy Policy applies to all visitors and users of the Website regardless of location. By using the Website, you acknowledge that your information may be processed as described in this Policy.
DATA CONTROLLER
For the purposes of applicable data protection laws, including the United Kingdom General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, and where applicable the European Union General Data Protection Regulation (“EU GDPR”), the data controller is:
Lion of Britain
Website: www.lionofbritain.co.uk
Email: contact@lionofbritain.co.uk
If you have any questions regarding this Privacy Policy or your personal information, you may contact us using the details above.
INFORMATION WE COLLECT
We may collect information that you voluntarily provide when interacting with the Website. This may include your name, email address, correspondence, information submitted through contact forms, information relating to mailing list subscriptions, information connected with donations, tips, purchases, enquiries, or any other information you choose to provide.
We may also automatically collect certain technical information when you access or use the Website. This may include your IP address, browser type, browser version, operating system, device information, language preferences, referral URLs, pages visited, dates and times of access, usage information, and other diagnostic or analytical information.
Where you subscribe to our mailing list, we may collect your email address, subscription preferences, records of consent, subscription dates, and information relating to engagement with email communications where such functionality is provided by the mailing list service.
Where you choose to support Lion of Britain through direct tips, donations, or third-party platforms such as Ko-fi, we may receive information relating to the transaction. The information received may include your name, username, email address, transaction identifier, payment status, donation amount, and any message you choose to send. The exact information available to us depends upon the platform or payment processor used.
If we offer merchandise or operate an online store now or in the future, we may collect information necessary to process and fulfil orders. This may include your name, billing address, delivery address, email address, telephone number, order details, transaction records, and customer service communications.
HOW WE USE PERSONAL INFORMATION
We use personal information to operate, maintain, improve, secure and administer the Website and associated services.
We may use personal information to respond to enquiries, provide customer support, send newsletters and mailing list communications, process tips and donations, fulfil merchandise orders, manage transactions, detect and prevent fraud, enforce our legal rights, comply with legal obligations, maintain website security, analyse website performance, and improve the content and functionality of our services.
We may also use information for record-keeping, accounting, taxation, regulatory compliance, dispute resolution, and business administration purposes.
LEGAL BASIS FOR PROCESSING
Where UK GDPR or EU GDPR applies, we process personal information only where we have a lawful basis to do so.
We may process information on the basis of consent where you have chosen to subscribe to our mailing list, consent to cookies, or otherwise agree to specific processing activities.
We may process information where it is necessary for the performance of a contract, including processing orders, providing requested services, or administering transactions.
We may process information where necessary for our legitimate interests, including operating and improving the Website, protecting our systems, preventing abuse, responding to communications, understanding audience engagement, and administering our services.
We may process information where necessary to comply with legal obligations, including obligations relating to taxation, accounting, regulatory requirements, law enforcement requests, and legal proceedings.
MAILING LISTS AND COMMUNICATIONS
If you subscribe to our mailing list, we may send newsletters, updates, announcements, content notifications, information about Lion of Britain, fundraising information, merchandise announcements, and other communications related to our activities.
You may withdraw your consent and unsubscribe at any time by using the unsubscribe link included in emails or by contacting us directly.
Unsubscribing from marketing communications does not affect transactional or legally required communications where applicable.
TIPS, DONATIONS AND THIRD-PARTY SERVICES
Lion of Britain may accept financial support directly through the Website and through third-party services including Ko-fi and similar platforms.
Where you choose to make a payment through a third-party platform, your information may also be collected, processed and stored by that platform in accordance with its own privacy policy, terms and practices. We do not control the privacy practices of independent third-party services and encourage users to review the policies of any service they use.
We do not ordinarily receive or store complete payment card information. Payment information is generally processed by the relevant payment processor or payment platform.
MERCHANDISE AND ONLINE SALES
If Lion of Britain offers merchandise or other products through the Website, personal information may be collected and processed for the purpose of processing payments, fulfilling orders, arranging deliveries, administering returns and refunds, communicating with customers, preventing fraud, maintaining transaction records, and complying with legal obligations.
Information may be shared with payment processors, shipping providers, fulfilment partners and service providers where necessary to complete the transaction.
COOKIES AND TRACKING TECHNOLOGIES
The Website may use cookies, pixels, local storage technologies and similar tools that help operate, improve and secure the Website.
Some cookies are necessary for the Website to function properly. Other cookies may be used for analytics, performance monitoring, audience measurement, functionality, security and service improvement.
Where required by law, non-essential cookies will only be used after obtaining appropriate consent.
You can manage or disable cookies through your browser settings, although doing so may affect Website functionality.
ANALYTICS
We may use analytics services to understand how visitors use the Website. Analytics information may include information about pages viewed, navigation behaviour, device characteristics, approximate geographic location, referral sources and interactions with content.
Analytics data may be aggregated, anonymised or pseudonymised where possible.
DISCLOSURE OF INFORMATION
We may disclose personal information to service providers, contractors, professional advisers, payment processors, hosting providers, email service providers, analytics providers, shipping providers, fulfilment partners and technology providers where necessary to operate the Website and associated services.
We may also disclose information where required by law, regulation, court order, legal process, government request, or where disclosure is reasonably necessary to protect rights, property, security, users, the public, or Lion of Britain.
In the event of a sale, merger, acquisition, reorganisation or transfer of all or part of our operations, personal information may be transferred as part of that transaction subject to applicable legal requirements.
DATA RETENTION
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records.
The retention period will vary depending on the nature of the information, the purpose of processing, legal requirements, and operational needs.
When personal information is no longer required, it will be deleted, anonymised, or securely destroyed where reasonably practicable.
DATA SECURITY
We implement reasonable technical, organisational and administrative measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or unauthorised access.
However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.
YOUR RIGHTS
Where applicable under data protection law, you may have the right to request access to personal information we hold about you, request correction of inaccurate information, request deletion of personal information, request restriction of processing, object to processing, request data portability, withdraw consent where processing is based on consent, and lodge a complaint with a relevant supervisory authority.
Requests relating to personal information may be submitted using the contact details provided in this Privacy Policy.
We may request verification of identity before responding to a request.
CHILDREN’S PRIVACY
The Website is not directed toward children under the age of 13 and we do not knowingly collect personal information from children under 13.
If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete the information.
PUBLISHER AND JOURNALISTIC ACTIVITIES
Lion of Britain may engage in publishing, commentary, reporting, journalism, opinion writing, analysis and related media activities. Personal information processed in connection with such activities may be handled in accordance with applicable legal exemptions, protections and rights available under relevant laws.
THIRD-PARTY WEBSITES
The Website may contain links to third-party websites, services, articles, platforms or resources. We are not responsible for the privacy practices, content or security of third-party websites. Accessing such websites is done at your own risk and subject to their own policies.
CHANGES TO THIS POLICY
We may amend, update or revise this Privacy Policy from time to time. The most current version will always be published on the Website and will take effect upon publication unless otherwise stated.
Your continued use of the Website after any update constitutes acceptance of the revised Privacy Policy.
CONTACT US
Questions, concerns and requests relating to this Privacy Policy or personal information may be directed to:
Lion of Britain
Website: www.lionofbritain.co.uk
Email: contact@lionofbritain.co.uk
If you are located in the United Kingdom and believe your data protection rights have been infringed, you may also contact the Information Commissioner’s Office.